ROC/NYC
Hey, I’m Pearson — a graphic designer based at SUNY Purchase who’s into minimal, experimental design with a strong connection to music and community. I like keeping things simple but with a bit of flair, whether that’s through print, motion, or branding. I’ve worked on self-published magazines, animated flyers for DIY shows, music video rollouts, and product packaging—all projects that let me explore storytelling across different mediums.
I’m drawn to studios that value thoughtful craft and cultural relevance, especially those working with artists and musicians. Outside of design, I’m usually flipping through books, watching films, or diving into niche music scenes like Brazilian punk. I’m always looking to collaborate with people who care about creating meaningful, honest work.
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Instagram01 the CATCHER in the RYE
09/25 - 12/25 This project reimagines The Catcher in the Rye as a 75th anniversary re-release through a fully realized 360° campaign. Drawing on the novel’s enduring themes of alienation, fear of growing up, and resistance to change, the campaign translates its cultural legacy into a contemporary visual language influenced by today’s music and youth culture. The project includes a redesigned book cover, an ultimate edition box set, posters, merchandise, a microsite, and motion assets. The whole project is unified by recurring symbols such as the ducks, carousel structures, and cigarettes as well as the texture and color scheme. In doing so I’ve created a visual language that accompanies an idea to help boost interaction further. By bridging literary history with modern design systems, the campaign positions The Catcher in the Rye as both a cultural artifact and a living, relevant work for a new generation of readers.